Jeep wants to establish itself as the “greenest SUV brand” in the world in a move that will see the company leveraging synergies with the PSA Group.
While recently speaking with members of the media, Jeep boss Christian Meunier indicated the car manufacturer will “pitch itself as a mean, green machine.” However, whereas many automakers are going down the electrification path solely to meet emissions regulations, Meuiner added that the high torque from such powertrains help with the SUVs off-roading abilities.
In fact, he revealed that a Wrangler 4xe recently traversed the difficult Rubicon Trail in California’s Sierra Nevada mountain range operating solely in electric mode.
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“What is most important is to make our product the most capable and most exciting Jeep ever,” Meunier said. “Additional torque, driving in silence, with extra exceptional acceleration and torque — that’s the perfect fit. Jeep and electrification are meant to be together. Our ambition is to become the greenest SUV brand in the world.”
Jeep will sell its vision for the green future with a new advertising campaign, similar to the one in Europe touting the benefits of electrification in the Renegade and Compass.
When asked by Auto News to provide specifics about how Jeep will benefit from the merger between FCA and PSA, Meunier kept his cards close to his chest. However, he did say there is a lot of potential.
“It’s very clear that Jeep will benefit a lot from the merger,” he said. “There is obviously a lot of potential between platform, drivetrain, cost reduction and things like that. There is a lot of potential opportunities of synergies and manufacturing footprint.”