EA has announced its games that are getting Black Friday deals this year, and they include titles such as The Sims 4, FIFA 21, and Madden 21.
In preparation for 2020’s Black Friday deals, Electronic Arts has announced special deals for some their more popular titles. The Sims 4, FIFA 21, and Madden 21 are only a some of the games that will receive price cuts this holiday season.
One major difference this year is that two new gaming consoles are on the market with the PlayStation 5 and Xbox Series X. These systems are unlikely to receive the typical holiday prices cuts, however, due to the fact that they have only been available for less than a month. There have been so many orders for both systems that Sony and Microsoft have had trouble meeting the demand, forcing some gamers to wait until 2021 before they can play on their new console. With little to no deals available for the hardware, it is likely that there will be more price cuts made to the games themselves.
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EA has provided a list of titles on their website that will receive discounted prices for Black Friday 2020. For PlayStation, Xbox, and PC, many of EA’s popular sports games such as FIFA 21, Madden 21, NHL 21, and UFC 4 will be available for $35.99. Star Wars fans will also have access to some good deals with both Star Wars: Squadrons and Star Wars Jedi: Fallen Order priced at $23.99, a full 40% off and 60% off, respectively. One of the largest price cuts will go to The Sims 4 at 75% off, making it just $9.99 this holiday season. All of these games and more have similar deals for PlayStation as well.
None of these deals are surprising and they are all for games that came out prior to the release of the current-gen consoles. EA did not have a major release that coincided with the launches of the PS5 and Xbox Series X and will not for some time. However this has the potential to work in EA’s favor this holiday season as it will not be tempted to cling to new release prices the way Ubisoft and Treyarch may be tempted to do with Assassin’s Creed: Valhalla and Call of Duty: Black Ops Cold War respectively.
It will be interesting to see how gamers decide to navigate this holiday season, particularly those with backordered new consoles who also presses previous generation consoles. With the much boasted backwards compatibility of current-gen, players may be more inclined to purchase games for the previous-gen consoles in order to play them now with the promise that they will still be playable on the new hardware. If that’s the case, then there is a strong likelihood sales for games of the current-gen might not nearly be as successful as those of the previous-gen for the 2020 holiday season. This Black Friday is shaping up to be trickier than usual to navigate for game developers and publishers like Electronic Arts.
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