YouTube is rolling out ads to videos that aren’t part of the YouTube Partner Program, but creators not in the program won’t be paid.
YouTube has updated its terms of service and they include a section that declares the platform will start including ads in videos that are not part of the YouTube Partner Program (YPP). This update ties in with other moves by YouTube in recent days to increase monetization of content on its platform. In the case of creators not in the YPP, this new terminology doesn’t exactly work in their favor.
Ads are a very common feature of YouTube. Just recently, the Google-owned company announced that it would begin adding audio ads to music and podcasts that are being listened to on YouTube’s desktop app in the background. Now, YouTube is increasing the scope of its video advertising efforts.
In a post announcing the update, YouTube announced that it would immediately begin rolling out ads on a “limited number of videos” from channels that are not part of the YouTube Partner Program. The catch here is, creators that are not in YPP may see these ads on their videos, but will not see a cut of the revenue from those ads because they have not been admitted to the program. Creators do have the opportunity to apply for the YouTube Partner Program as long as they meet the eligibility requirements. Until then, however, creators outside the program won’t make money from the ads YouTube is forcing into their videos.
YouTube Partner Program Eligibility Requirements
Being in the YouTube Partner Program has its benefits in addition to being able to make money off the ads inserted into videos by YouTube itself. For example, the program gives creators direct access to YouTube’s Creator Support team, as well as access to the Copyright Match Tool. However, there are requirements that must be met before qualifying for the YouTube Partner Program.
For starters, creators have to follow all the YouTube monetization policies and live in an area where the program is available. Beyond that, they need to have more than 4,000 valid public watch hours over the past 12 months as well as more than 1,000 subscribers. Finally, creators hoping to get into the program need to have a linked AdSense account.
As long as these checkpoints are met, creators are free to apply for the program. But that alone does not guarantee a spot in the program. There are additional guidelines that need to be met, like making sure one’s channel follows all of YouTube’s policies and guidelines, enabling two-step verification for one’s Google Account, and YPP terms that need to be signed once a creator meets the requirements. In all, it’s not a simple task to be admitted into the YouTube Partner Program. It is, however, the only way for certain creators to earn revenue from ads placed by YouTube.
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